About Great Pretenders®

There was a mum troubled by the lack of fun and imaginative toys for her children. Baffled by this, Joyce Keelan embarked on her ambitious journey to develop creative, pretend-play toys that light up any child's imagination. Fast-forward 30 years, and her endeavours transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewellery, and accessories.

Welcome to Great Pretenders.

Great Pretenders believe that "dress-up" is much more than just wearing a costume. Through pretend to play, kids develop their imagination and creative thinking skills. Pretending develops communication skills and an outlet for expressing feelings and fears. When designing each costume, Great Pretenders consider the difficulties disabled children may face when finding dress-ups and strive to create products for all children. These costumes are hand-made with quality fabrics, trims, flowers and accessories. Each item is hand-selected, from every bow to every bobble, to ensure the costumes are impeccably made. Look for the Maple Leaf seal on all the Made in Canada products.